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​At IBEC Consulting, we specialize in helping international FMCG brands establish and scale in India- one of the world’s fastest-growing consumer markets. From regulatory compliance to building robust go-to-market strategies, we provide end-to-end support to ensure your business enters, adapts, and thrives in the Indian ecosystem.

 

Part A: Company Setup

 

• Company Structure & Ownership: Guidance on choosing the right entity (LLP, Pvt. Ltd., Partnership) and setting up shareholding patterns for India operations.

• Product Portfolio: Align SKUs with Indian consumer tastes and ensure packaging meets Indian regulations.

• Brand & IP Protection: Verify brand name availability and secure trademark registration in India.

• Manufacturing Strategy: Evaluate whether to export premium SKUs, set up contract manufacturing, or adopt a hybrid model.

• Certifications & Compliance: Support with CFIA approvals, FSSAI registration, and optional Halal/Vegan/Organic certifications.

• Import Planning: Identify logistics partners, manage customs duties, and streamline HS Code classification.

 

 

Part B: India Market Entry Preparation

 

• Regulatory & Licensing: Obtain FSSAI Import License, Import Export Code (IEC), and meet customs/DGFT compliance.

• Warehousing & Supply Chain: Set up bonded warehouses/cold storage in key metros and partner with last-mile logistics providers.

• Market Research: Benchmark pricing against Lindt, Ferrero, Amul Premium; define positioning in premium gifting, health-conscious, and festive segments.

• Consumer Adaptation: Develop India-specific SKUs (smaller packs, festive editions) aligned with local taste preferences.

• Marketing & Brand Building: PR campaigns, influencer marketing, sampling in premium stores, and participation in food expos (SIAL, AAHAR).

• Human Resources: Build a lean India team (Country Manager, Sales, Marketing) with outsourced compliance.

• Sales & Distribution Strategy: Establish CNF → Distributor → Retailer networks

• Tie up with modern trade (Reliance, StarQuik), QuickCommerce (BigBasket, Zepto, Blinkit, Instamart), premium e-commerce (Amazon Gourmet, Urban Platter), HoReCa segment and General Trade.

• Sampling & Activation: Launch free tastings in malls, airports, and premium stores; seasonal promotions during Diwali, Valentine’s, and Christmas.

• Office Setup: Choose between setting up an Indian subsidiary or operating through IBEC as a local partner.

• Timeline & Roadmap: Stepwise execution — compliance → warehousing → trial shipments → sampling campaigns → retail expansion.

• Pricing Strategy: Define MRPs with landed costs, duties, logistics, and margins (CNF 3–5%, Distributor 8–10%, Retailer 15–20%) while staying competitive against global and local players.

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Why Partner with IBEC Consulting?

 

• Deep FMCG Expertise: Over three decades of scaling brands across Agri-FMCG in India and global markets.

• End-to-End Support: From regulatory filings to GTM activations and retail partnerships.

• India Market Specialists: On-ground knowledge of consumer preferences, retail hierarchies, and trade structures.

• Scalable Solutions: Flexible models i.e. whether testing the waters with pilot imports or setting up long-term India operations.​

 

👉 At IBEC, we don’t just consult — we partner with you to turn market entry into market leadership.